In recent years, as consumers upgrade, intense competition in the market, changes in the home industry is also one after another, from making products to doing the brand, from the traditional marketing model to a new marketing model and other changes in the household market trends affect the furniture Human heart. So, what are the trends in the home industry in the second half of 2017?
From doing product to do the brand
Market competition from the region, category, local up to three-dimensional war between brands. Strengthen and speed up brand building, establish a higher level of brand content, to achieve more efficient systematic brand engineering brand enterprises must take the road. The importance of brand strategy to enhance the brand level of competition will be more strengthened, there is no brand-based SMEs will face elimination, brand-centric group will be gradually emerged.
Service-driven sales
In 2017, as the demand for offline services of the Internet increases, more and more enterprises will pay attention to the import of services and service-driven sales of products. Dealer system will also move forward to service providers.
Home service from the original pre-sale and after-sale is expanding areas, and gradually integrated into the marketing system. From the traditional product-driven service model, completely converted to service-driven sales model.
Under the general trend of industrial union and fierce competition, the cooperation between enterprises and enterprises is intensifying. Brand Union, joint promotions, manufacturers and chain stores and other forms of cooperation after another, competing trend obvious.
The rapid development of home e-commerce will be an important channel for home and furniture sales. The marketing mode will shift from products and services to digitalization and mobile internet. The mode of transmission will also shift from traditional media to new media and be integrated with multiple platforms.
Internet home O2O has become a hot public opinion, on the one hand to the home industry has brought the impact, on the other hand has also injected a lot of new ideas for the industry. In addition to sales service platform, but also includes the new brand marketing, such as online sales + offline services, community communication + e-commerce sales. However, as a whole, there is still a gap between the Internet-based home-based business and the e-commerce process as compared with other industries.
Environmental protection is still the focus of attention
Environmental protection has always been a hot topic of concern to all trades and professions. As far as the first half of 2017 was concerned, the State Environmental Protection Administration conducted random checks on a number of occasions to punish and shut down a number of enterprises. All provinces and municipalities have stepped up environmental supervision and supervision and are committed to building Environmental social environment.
3D technology to increase user experience
In recent years, home-based enterprises gradually integrate 3D technology and VR experience technology technically to enhance the experience of consumers and enable customers to feel the effect of home improvement in advance so as to prompt customers to sign the bill. VR technology is also called "signature artifact." At present, VR technology is in the development stage, there will be many shortcomings. For example, some of the production of rough, VR glasses are very heavy, not good control, etc. However, the home VR route still has a lot of room for development.